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Kevin Arnold: Marketing with a Psychoanalytic Twist
Kevin Arnold's Bio:
Kevin Arnold's Experience:
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Public Relations Manager at Pure Solutions
June 2013 - August 2013Developed and executed strategic marketing initiatives that significantly increased web-traffic and lead-conversion rates. Wrote and produced daily content in press release, blog, ebook and social media formats. Managed social media presence to effectively stimulate brand awareness and engagement.
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Content Writer at guyism.com
March 2011 - September 2011Wrote original, weekly web-content consistent with the guyism.com brand. Engaged with readers through official social media channels, including Facebook and Twitter.
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Adjunct Professor, English Literature and Composition at University at Buffalo
August 2006 - May 2011Taught composition principles that significantly improved student writing according to University standards. Responsible for all student evaluation and editing. Designed and executed courses without direct oversight, from research and planning phase to all classroom teaching.
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Writer and Marketing Consultant at Freelance
January 2013Developed targeted marketing campaigns tailored to client needs. Wrote effective marketing copy that met or exceeded client expectations.
Kevin Arnold's Education:
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SUNY at Buffalo
2006 – 2012PhD -
Dartmouth College
2001 – 2005BAConcentration: Critical Theory and Cultural Studies
Kevin Arnold's Interests & Activities:
Hockey, Running, Gym, Italian Food, Beer, French Language and Culture. Psychoanalysis, The Unconscious, Freud, Lacan, Fantasy, Psychology. Marketing, Advertising, Public relations, Communications, Social Media, Copywriting, Content Marketing.